Tsemaye Binitie (Shey-ma-yeh, Bee-nee-tee-ay) launched his namesake
label in 2010. It is a contemporary fashion label, characterized by ex-quisite clothing encapsulating a love of luxury and innovative design.
Meticulous cut, indulgent fabrics and sartorial construction permeates
the delivery sharp, refined, and timeless pieces. Each collection features
dynamic, draped and body conscious silhouettes with a deep desire to
communicate a new sense glamour and a modern elegance.
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